Sonic 1 Racing — Vehicle Wrap

Vehicle Wraps Work
Did you know?
Arizonians spend more time in their cars than ever before: more hours are spent commuting and traffic is more congested making vehicle wrap advertising a powerful, far-reaching medium. About 75 percent of Arizona workers ages 16 and older drive to work alone and seven percent have a travel time of at least one hour to get to work. Transit advertising reaches consumers when they are a captive audience in their cars and have the potential to become immediate customers by responding to an ad

Sonic Racing car wraps cover several thousand miles per month resulting in more than 200,000 impressions and thousands of potential new customers

Sonic Racing vehicle routes include Phoenix, Chandler, Scottsdale, Peoria, Tempe, Paradise Valley, Mesa, Glendale and the rest of the ever-growing West Valley, along with communities as far away as Las Vegas, Flagstaff

Sonic Racing vehicle wraps are seen on late model Mazda, VW and Nissan cars. Our current NASA TT race car is a Nissan 350Z Track. One vehicle wrap can generate 30,000 to 70,000 impressions daily, reaching many demographics.

Car wraps communicate with colorful, dramatic impact, generating contagious viral marketing and generating additional publicity for sponsors’ products

Transit advertising continues to grow as the number of public transit riders also increases

Vehicle wraps strengthen any media mix by building brand awareness, providing directional and promotional information, influencing consumer decisions, generating traffic to businesses, and selling products and services

Transit advertising creates a top-of-mind awareness about products among consumers on their way to buying

Advertising messages on vehicle wraps stand alone without competition from other advertising messages

No other advertising medium reaches as many people as often and at such a low cost